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2010年7月1日 星期四

Toyota Motor Corporation (TMC) using Mobile Marketinghttp://www.toyota.com.hk

Motor Corporation (TMC) aims to provide safe & comfort vehicles for users’ and transmits an update messages, real time innovation & technology, new arrival models of vehicles through mobile marketing campaign.

Besides, they have been focusing on environment protection by generating zero emissions on producing ultimate eco-car and their engineers deploy right technology and produce right car for the right place at the right time in order to create business opportunities. From the whole life cycle of producing vehicles to disposal, they carried out step by step to improve the ultimate car by using Ecological vehicle assessment system.

Safety is their important & top priority issue. They carefully designed advanced steering, braking, and suspension traction control technology so as to keep drivers’ on the road and out of problems.

Unfortunately, they announced worldwide gas-pedal recall service last year and they have carried out a series of contingency plan via mobile marketing such as establishing repaid response team, holding pedal assembling training course & stopping procedure for Toyota vehicles and implementing 2010 Prius anti-lock brake system (ABS) on new vehicles so that they could recover the negative image from public and earn the trust again from target user’s.

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