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2010年6月26日 星期六

What is Mobile Marketing ?









Toyota Motor Corporation

Mobile Marketing defines how to deliver the goods & services, communicate, and exchange the values & ideas to final customers. It is an interactive through mobile device, wireless communcation or network such as short messages services (SMS), multimedia messages services (MMS), in-game, web, bluetooth, and etc......

The marketer would like to establish their business plan, creating the brand attitude & awareness to customers. The marketing campaign should be required opt-in & opt-out easily in database, the messages should be personalized & clear and it should be relevant to the trend and timely to customers.





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