Toyota Motor Corporation launched mobile marketing
and targeted segments in September, 2009 in New York
http://mobilemarketingspd4290.blogspot.com/
2010年7月4日 星期日
Background of Toyota Motor Corporation
Background of Toyota Motor Corporation
Toyota Motor Corporation is the top ten largest vehicles provider and ranks worldwide leading corporation. They have been selling 7.5 million models annually such as Prius, Ractis, Corolla, Camry, LPG Taxi and LPG Coaster.
Toyota begins late 19th century, In January 1918, Mr. Sakidi founded Toyota spinning & weaving company and his son, Mr. Kiichiro Toyoda achieved his lifelong dream of building automobile since 1924.
They launched target segments via mobile marketing in September, 2009 in New York “Proximity Blue” the campaign outdoor, television and mobile marketing and this campaign had been delivered 14% peoples increased of downloading information of Toyota’s to their handsets.
Sources from: http://mobilemarketingspd4290.blogspot.com/
http://www.mobilemarketer.com/cms/news/advertising/4436.html
Toyota Motor Corporation is the top ten largest vehicles provider and ranks worldwide leading corporation. They have been selling 7.5 million models annually such as Prius, Ractis, Corolla, Camry, LPG Taxi and LPG Coaster.
Toyota begins late 19th century, In January 1918, Mr. Sakidi founded Toyota spinning & weaving company and his son, Mr. Kiichiro Toyoda achieved his lifelong dream of building automobile since 1924.
They launched target segments via mobile marketing in September, 2009 in New York “Proximity Blue” the campaign outdoor, television and mobile marketing and this campaign had been delivered 14% peoples increased of downloading information of Toyota’s to their handsets.
Sources from: http://mobilemarketingspd4290.blogspot.com/
http://www.mobilemarketer.com/cms/news/advertising/4436.html
Pros & Cons of Mobile Marketing on Toyota Motor Corporation
Let's discuss the Pros & Cons of mobile marketing applied on Toyota Motor Corporation
Toyota Motor Corporation has been very successful in implementing the mobile marketing campaign, and however, there were positive & negative impact and there are some pros & cons in among to be discussed as below:
Pros
No Location Restriction
Mobile marketing can direct communicate with consumers without time and/or
Location barriers.
Inexpensive and Cost Saving
Save many manpower and resources on administration cost
Interactive
It can be interactive messages via music & emotion delivering to consumers.
Environmental Protection
Save a lot of papers via wireless communication. The consumers can remove or save the messages depending on their interests and preferences and they can forward the message to their friends.
Diversification of Product Sales
The marketer can sell different type of products and deliver latest products to consumers.
Fast & Time efficient
Fast response and more efficient to deliver messages to consumers
Cons
Risk of Privacy
It is supposed that consumers have been disclosed personal information via registration and it may be used for illegal purpose.
Spam
It may become interruption advertisement without getting permission from
Consumers.
No Location Restriction
Mobile marketing can direct communicate with consumers without time and/or
Location barriers.
Inexpensive and Cost Saving
Save many manpower and resources on administration cost
Interactive
It can be interactive messages via music & emotion delivering to consumers.
Environmental Protection
Save a lot of papers via wireless communication. The consumers can remove or save the messages depending on their interests and preferences and they can forward the message to their friends.
Diversification of Product Sales
The marketer can sell different type of products and deliver latest products to consumers.
Fast & Time efficient
Fast response and more efficient to deliver messages to consumers
Cons
Risk of Privacy
It is supposed that consumers have been disclosed personal information via registration and it may be used for illegal purpose.
Spam
It may become interruption advertisement without getting permission from
Consumers.
2010年7月1日 星期四
Toyota Motor Corporation (TMC) using Mobile Marketinghttp://www.toyota.com.hk
Motor Corporation (TMC) aims to provide safe & comfort vehicles for users’ and transmits an update messages, real time innovation & technology, new arrival models of vehicles through mobile marketing campaign.
Besides, they have been focusing on environment protection by generating zero emissions on producing ultimate eco-car and their engineers deploy right technology and produce right car for the right place at the right time in order to create business opportunities. From the whole life cycle of producing vehicles to disposal, they carried out step by step to improve the ultimate car by using Ecological vehicle assessment system.
Safety is their important & top priority issue. They carefully designed advanced steering, braking, and suspension traction control technology so as to keep drivers’ on the road and out of problems.
Unfortunately, they announced worldwide gas-pedal recall service last year and they have carried out a series of contingency plan via mobile marketing such as establishing repaid response team, holding pedal assembling training course & stopping procedure for Toyota vehicles and implementing 2010 Prius anti-lock brake system (ABS) on new vehicles so that they could recover the negative image from public and earn the trust again from target user’s.
Besides, they have been focusing on environment protection by generating zero emissions on producing ultimate eco-car and their engineers deploy right technology and produce right car for the right place at the right time in order to create business opportunities. From the whole life cycle of producing vehicles to disposal, they carried out step by step to improve the ultimate car by using Ecological vehicle assessment system.
Safety is their important & top priority issue. They carefully designed advanced steering, braking, and suspension traction control technology so as to keep drivers’ on the road and out of problems.
Unfortunately, they announced worldwide gas-pedal recall service last year and they have carried out a series of contingency plan via mobile marketing such as establishing repaid response team, holding pedal assembling training course & stopping procedure for Toyota vehicles and implementing 2010 Prius anti-lock brake system (ABS) on new vehicles so that they could recover the negative image from public and earn the trust again from target user’s.
2010年6月26日 星期六
What is Mobile Marketing ?
Toyota Motor Corporation
Mobile Marketing defines how to deliver the goods & services, communicate, and exchange the values & ideas to final customers. It is an interactive through mobile device, wireless communcation or network such as short messages services (SMS), multimedia messages services (MMS), in-game, web, bluetooth, and etc......
The marketer would like to establish their business plan, creating the brand attitude & awareness to customers. The marketing campaign should be required opt-in & opt-out easily in database, the messages should be personalized & clear and it should be relevant to the trend and timely to customers.
Mobile Marketing defines how to deliver the goods & services, communicate, and exchange the values & ideas to final customers. It is an interactive through mobile device, wireless communcation or network such as short messages services (SMS), multimedia messages services (MMS), in-game, web, bluetooth, and etc......
The marketer would like to establish their business plan, creating the brand attitude & awareness to customers. The marketing campaign should be required opt-in & opt-out easily in database, the messages should be personalized & clear and it should be relevant to the trend and timely to customers.
Sources from:
http://mobilemarketingspd4290.blogspot.com/
http://mobilemarketingspd4290.blogspot.com/
2010年6月18日 星期五
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